We believe sustainability starts long before a garment is made — with the materials, processes and decisions behind it.
A fabric's impact begins with the materials chosen to make it.
We look at sustainability through the entire material journey — from fiber and yarn to construction, finishing and application.
Better choices are not always simple choices. They require performance, durability and a clear understanding of what the material is designed to do.
Every fabric begins with a material decision. We consider where a material comes from, what it is designed to do, and how its properties support the life of the finished product.
Materials made with recycled content can provide alternatives to virgin resources and help keep existing materials in circulation.
The right material, construction and weight should match the intended application without unnecessary excess.
A more responsible material also needs to perform in real-world use — through comfort, protection, stretch or other required properties.
Materials designed for their intended use and built to last can contribute to longer product life.
Understanding the journey of recycled materials helps us understand both their potential and their limitations.
Better materials are not defined by their origin alone.
We believe responsible material development must also consider performance. A fabric needs to meet the demands of its intended application — in strength, comfort, stretch, protection, appearance and durability.
Material development is a series of connected decisions. Each stage influences the performance, feel and purpose of the finished fabric.
Choose the right material for the intended purpose.
Consider yarn type, weight and construction.
Build the fabric around its required performance.
Develop the surface and functional properties.
Make sure the material works in its real context.
We aim to clearly distinguish recycled, virgin and blended materials so that material choices can be understood more clearly.
Sustainability claims should be supported by reliable material information and appropriate documentation.
Better materials are an ongoing process of learning, measuring and improving — not a finished destination.